Branding Toolkit

Overview

At Shannon Ridge Vineyards & Winery we are all working hard to promote our brand standards: honesty, pride and strong values. We’ve created some branding information that will help us, and those who work with us, to remain committed to the look, feel and goals for the brand.

Our online branding toolkit offers a comprehensive set of standards for text and image usage in print materials and on the Web. We have organized this toolkit into sections covering graphic and editorial standards for print and Web/interactive communications.

We strongly encourage you to develop all marketing communications in coordination with the appropriate colors, fonts and images to fully leverage our marketing goals and standards. For questions, please contact us at 707-998-9656 or info@shannonridge.com.

Company Bio

In 1995, Clay Shannon and his wife, Margarita, purchased a mountain property in the High Valley appellation in Lake County, 35 miles north of Napa. Since then, they have been committed to building the reputation of Lake County and devoted to improving the community. They began planting vineyards along the steep volcanic ridges on their property and now have 420 acres of prime vineyards on the ranch. Shannon Ridge released its first wines in 2004. Wine Business Monthly named Shannon Ridge one of the hottest new wine brands in 2006. In June 2007, Shannon Ridge Winery opened its renovated tasting room facility in a historic one room school house in on Highway 20 in Clearlake Oaks. Adjacent to the tasting room, the winery also completed the construction of a demonstration “vinegarden” and picnic table, which allows visitors to relax in a park-like setting while enjoying the Shannon Ridge wines. The Shannon Ridge tasting room is open daily from 10:30 am to 5 pm.

The winery currently makes Cabernet Sauvignon, Syrah, Zinfandel, Petite Sirah, Barbera, Grenache, Sauvignon Blanc, Chardonnay, Roussanne and Viognier, all from the Lake County AVA. For further information, please visit www.shannonridge.com or call 707-998-9656.

Brand Standards

SHANNON RIDGE VINEYARDS & WINERY - OUR COMMITMENT TO ETHICAL BUSINESS PRACTICES
At Shannon Ridge, our entire team is dedicated to ethical business practices. We work hard and we strive to establish honest business relationships. Each and every day, our team bears the following responsibilities…

HONESTY. Telling the truth is easy, when you do, you don’t have to remember what you said. In business and in life, our team is committed to a true sense of honesty and integrity.

TAKE PRIDE IN YOUR WORK. We take pride in our accomplishments. In the vineyards, in our offices, in the tasting room, and out on the road, we are all proud to be a part of the Shannon Ridge team. We are never too old to learn, nor too young to teach.

A DEAL IS A DEAL. We stand up for what is right and honor all of our handshakes. We also strive for fairness in all deals, that’s what we live for. We are in this business to make a living, not a number. We are bound to fulfill our promises. Our business relationships are low maintenance – we are easy to work with.

WORK FOR THE BRAND, NOT THE MAN. Our loyalties are centered upon those of the Shannon Ridge brand and team: hard work, equal treatment of all around us, honest to goodness values and proper morals. We are all participators, not spectators.

TALK LESS, SAY MORE. We are doers, not talkers. When we do talk, we are concise, honest, and thoughtful. We say what we do and do what we say.

These are our principles and values, not our rules. We aim to work with others who treat us with the same level of respect and understanding.

Sell Sheet Click here to download

Logo Standards

Click here to download ZIP file containing Shannon Ridge Logo in GIF, EPS, PDF and PNG formats.